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Tuesday 19 July 2011

Google Directory Submission

Google Directory Submission
Our Directory Submission service is the best way to create a large number of one way links. Manual and relevant submissions by our experts ensure high percentage of approvals.

In order to create an effective presence on the internet, you must have the link of your website in as many venues as possible. Directory submission is an effective way to ensure this. Link Building is one of the most relevant steps for the website marketing and directory submission is an irreplaceable part of this process.
As the internet grows, the number of websites is also increasing at record speed. According to some estimates, at least 200 new websites are launched every day, around the world. Obviously, this incessant growth needed some structure and frame. Internet experts felt that there should be some way to categorize the websites to make it easier for user to search websites. Hence, website directories were born. These directories allow users to search website in various categories. Users or website owners can log in to these web directories and post links of websites after choosing a suitable category. It’s an easy to use, and highly effective tool.

Today, Directory Submission is used by website owners to create one-way links and get more exposure. They submit links of their website in relevant categories along with a short description and tags to ensure that they are easily search-able.
Benefits of Directory Submission:

   1. Incoming Links: Each directory submission creates an incoming link for the website. This not only increases the link popularity of the website, but also increases its search engine ranking, as search engines count the number of one-way links to a website while determining its ranking in the search results. The more incoming links a website has, the higher will be its ranking. Hence, its extremely helpful in your effort to get your website in top 20 search results.
   2. More Traffic: Many internet users search web directories to find good websites on various topics, especially those users who are looking for a specific service or products provided. This traffic can be diverted towards the websites which have submitted the links to these directories.
   3. Permanent Links: Once a link is approved by a directory submission, it becomes its permanent part of the directory. The directory moderators don’t do any changes or deletion in those links.
   4. Internal page popularity: Most web directories also allow deep links i.e. links of the pages other than home-page of the website. This ensures that your entire website gets equal chances of getting good number of visitors.
   5. Brand visibility: The first rule of any kind of promotional campaign, offline or online, is to stay in the eyes of its targeted customers. Directory submission is an excellent way to do it.
   6. Increase in profits: The improved traffic, due to directory submission, might lead to an increase in the sales of products and services. This is an excellent way to improve sales on your website.

Coming back to our Directory Submission service, our team of experienced professionals provides top quality submissions within smallest amount of time and at the most affordable prices. And if you are looking for more reasons to hire our service, read on:

    * Manual Submission
    * One-way links
    * Submission to Relevant Websites
    * Affordability
    * Only free, non-reciprocal web directories
    * On-time delivery
    * Search Engine Optimized submission
    * Easy listing in Search Engines

We handle work for both, newly launched and older websites. Directory submission is a task that should be performed as soon as possible, to ensure good traffic and quick listing in search engines. Thus, new website owners must ensure that they get our directory submission services as soon as possible.


But this doesn’t mean that older websites can’t benefit from this service. In fact, we recommend that you keep renewing this campaign after every few month or at least once in a year, to add more one-way links and rectify pending and rejected links. Thus, directory submission is useful for any and every website, no matter how big or small it is.

Google From Posting Service

Google From Posting Service
Through our forum posting service, we deliver your link to various forums. This service gets you loads of one-way links along with a considerable amount of traffic.Forums are one of the best inventions on internet. Never was there a platform where people of all ages, nationalities, gender, or religion can come and express their thoughts on any topic under the sun, before forums. But they are not just about discussions and freedom of speck. They can also be used for web promotion.
With our Forum Posting Service, you can use this great platform to create one-way links for your website. Similar to Blog Commenting, Forum Posting is also an indirect (behind the curtain) method of link building as a link is submitted along with a relevant response to posts in forums. Forum posting is an extremely effective way of link building and is also a great source of free and permanent theme based one-way links.
At Robingupta.com, we provide relevant and comprehensive forum posting service that will not only bring you loads of targeted traffic, but will also create your website’s reputation among your targeted audience. We write and post replies and start new threads in forums to draw audience and provide links of your website either within the post or below the post as a ‘Signature.’
But not any kind of forum post can be an effective link building tool. Following are some basics of a good forum post:
  • Relevant Postings: Posting the links in forums which are relevant to your website is essential. This is an important step in any successful forum posting and this is what makes all the difference. If we post links of a website on a forum that has nothing to do with the products, or services its offering, the link won’t get the desired response. Plus, it might get deleted by the moderators on account of being ‘irrelevant’. Thus, relevant posting is extremely important.
  • Interactive Postings: Most good forums are moderated and they realize if a post has been made only for link building. Thus, posts must be interactive and responsive to other members. Such posts are encouraged by most forums and thus, ensure a permanent one-way link.
  • Best forums: Postings should only be done in active and busy forums, which have a lot of traffic. Before making any posts, a thorough check of the forum s needed, to make sure that they are worth posting link.
  • Good and Accurate Writing: Nothing can kill a forum post like bad English and wrong facts. A forum post should be 100% true and accurate, to make sure that the readers take us seriously. Tall promises or being highly favorable towards the company for which the link building is being done, is extremely unproductive.
Besides these features, we can adapt and change our work style according to your requirements. At Robingupta.com, our main motive is to ensure your satisfaction.

Following are some of the main features of our Forum Posting services:

  • Accuracy
  • Well researched posting
  • Relevant postings
  • Genuine writing to ensure 100% approval rate
  • Experienced writers who will have knowledge about your industry, theme or subject.
  • We will create different accounts for every forum
  • We also provide deep linking (using links of the pages other than home page)
  • Completely one-way links
  • Anchor Text links in Signature Advertising
  • Round the clock customer support

Our forum posting service will help your website in the following ways:

  • More Traffic
  • Better Page Ranking
  • Brand Popularity
  • Increase in profits
  • Letter reputation of website
  • Link Popularity
Forum Posting Service is one of the best ways to communicate your target audience and urging them to visit your website. The best part about this tool is that it doesn’t sound like ‘hard selling’ and the readers feel more connected to them. Most consumers will tell you that they prefer to listen to recommendation of a fellow consumer, instead of and advice coming from an advertisement.
Our forum postings will be done in a way that the readers feel motivated to try out your products and services, without being bogged down by tall promises or expensive advertisements.
Robingupta.com has hired a number of talented writers who can create exceptional posts, which not only help you get more one-way links, but also popularize your products and services.

Google Squidoo lens creation

Google Squidoo lens creation
A Squidoo lens is like a squeeze of a website, create a page on Squidoo called Squidoo Lens. At RobinGupta.com, we create great Squidoo lenses that get you more traffic and links.

In order to stay on top of your game, you must update your link building efforts and creating Squidoo lenses for your website is one of the latest trends in link building. We provide the best looking, search engine friendly and useful Squidoo lens out there. Squidoo lens are one of the latest link building tools. This is the reason that not many people are aware of them. But a Squidoo lens, also known as lens, is a great way to communicate about a website to a large number of people.
What is Squidoo Lens?

Squidoo is actually a website, where users can create their own page, which is known as a Squidoo lens. A Squidoo lens is a web page on which different aspects of a website can be added. You can add information, links, pictures, videos and everything else that makes your website stand apart.

The basic motive of creating Squidoo lens – other than link building – is to popularize a new or special feature of a website. Since you can also add tags to you each of your post on a lens, the Squidoo lens can be searched through search engines too. Also, since you can link everything to your website; just one Squidoo lens can give you multiple one-way links.
Benefits of Squidoo Lens

A good Squidoo lens will provide you the following benefits:

    * Search engine ranking: You can get your website listed in search engines, with the help of a Squidoo lens. Since these pages are searchable on net and have a number of one way links to your website, they also increase the search engine ranking.
    * Great Internet Marketing tool: A Squidoo can be an exceptional internet marketing tool as you present all the highlights of your website on it. Your customers can see all the highlight of your website on just one page and enter your website.
    * More exposure: A Squidoo lens gives your website more exposure than many other link building tools can’t give, even when combined. Just one Squidoo link can create one way links to multiple pages and features of your website.
    * Promotions and announcements: If you have any new updates, news or announcements, you can simply post it on your Squidoo lens along with right tags. The rest will be done by the search engines. It is a great way to announce any special discount sales or contests that require public participation.

Squidoo is one of the most popular websites on the internet and its popularity is growing by the day.
Why you should hire us?

Though, creating a Squidoo lens may look quite easy, there are various aspects that you will need to take care of, for example, choosing the right material, tags, videos etc. Just like most other link building tools, Squidoo lenses also require the skills of an experienced professional.

Our SEO professionals will create an attractive and interesting lens for you that’s not only search engine friendly, but useful too. Our professionals will choose the websites links from your website that have a good potential to impress people.

After creating them, we will also promote the Squidoo lens on all the popular social bookmarking websites. This will increase the whole link building experience.

Features of our Squidoo Lens service:

    * Experts have been assigned to create the Squidoo lens.
    * The lens will contain articles of 750-1000 words and also the relevant pictures and four to six other modules besides the link that you would like us to include.
    * Up to 7 keywords and key phrases can be promoted through one lens.
    * Profiles of user will be created with photos and details (to give a look of genuine).
    * If you will provide us video then we can add video too (OR $30 Extra if we create Video About your site)
    * Once the lens has been completed, the rights and the ownership will be given to the owner.
    * Once your Squidoo lens is created we’ll promote your lens on Top Social Bookmarking sites to increase the popularity of your lens.
    * Google love Squidoo Lenses, Google Crawl Squidoo Lenses very fast, Squidoo Lenses are Do Follow.

Today, every website needs a Squidoo lens. But not every Squidoo lens can get you more traffic or links. We, at RobinGupta.com, create the Squidoo Lens that gets you all the traffic and business that

Google Press releases

Google Press releases
Press releases are a great way to draw to audience to any website. With our Press Release Distribution Service, you can create more traffic, as well as a better brand for your website.

RobinGupta.Com presents our Press Release Distribution service – the most effective way to reach out to a large number of people in shortest amount of time.


Want to keep your target audience updated on the latest happenings and events on your website? Need to reach thousands of people in one go? Are you organizing a special discount sale or an event on your website? Then, try our Press Release Distribution service. This service will let you announce any new updates, happenings or regular announcement to all your existing and perspective audience.
What is a press release?

A press release is an announcement, update or news issued about a company, website or any other organization. It is distributed on various news portals, PR Websites, and other relevant websites. The biggest benefit of Press Release Distribution is the exposure it gives to a company. It ensures that the largest number of people read and find out about the news or announcement a website has issued. It has an incredibly wide spectrum and targets everybody, from a target consumer to a person who might become a consumer someday.

No wonder, it has become a popular mode of internet marketing with various website choosing to distribute press releases about various products and services offered by them.

We, at Robingupta.com have designed an efficient Press Release Distribution service that can help any and every website out there. Our Press Release Distribution service provides one of the widest coverage possible.

Let’s discuss some of the main features of our services:

    * Widest Coverage & Expert Manual Submission
    * Press Release is optimized and is Search engine friendly.
    * You Will Get about 75% approval In our Press Release Service.
    * Professionally written Press Release with 400- 500 word in a newsworthy format.
    * Include up to 3 Keywords in Press release.
    * Press release will be based on your product and service.
    * All Press release written will be approved for guaranteed satisfaction.
    * After Completion of project you will get detailed report in Excel Sheet Format.
    * Screen Shoot report will also provided After completion (screen shot of each submissions).
    * Fast and accurate service.

Our Press Release Distribution system ensures that every release get the highest amount of exposure. We submit your releases to popular Press Release Distribution websites, which then distribute them to various online news portals.
Following are some of the main advantages of Press Release Distribution services:

    * Link building: Each press release can have up to 3 anchor links connected to the source websites. These anchor text are one-way permanent links.
    * Man to man publicity: Since press releases reach a large number of audiences, they can be a good tool to create a lot of buzz about a website. People forward press releases to their friends and share information on the latest happenings on the basis of it. For example, suppose you are having a huge discount sale on your website. The people who see the press release can forward it to their friends, who they think might be interested in your products too. This creates a large network for your website.
    * Better search engine ranking: The large number of one-way links ensures that your search engine ranking improves, considerably.
    * Targeted traffic: Even though, press release distribution has wider reach, each press release is targeted towards a certain section of society, like businessmen, professionals, women, men, kids etc. This ensures a lot of targeted traffic on your website.

Most of the press release distribution websites out there will have you believe that it doesn’t matter how good or well written your press release is, as long as you distribute it properly. But we at Robingupta.com, know and understand that a press release should not only be well distributed, but well written also. A press release is like a spokesperson for a website and company. Hence, it should be meticulously written and well drafted. There should never be any factual errors in a Press Release, or it can bring a lot of embarrassment for the company.

That’s why, we assign our best writers to write any press releases that we get. There is a certain format and writing style that must be complied while writing them and we ensure that everything is in order.

In short, once you hire our Press Release Distribution Service, you won’t have to worry about anything else. Let us worry about the popularity of your website from now on, because we will ensure that all of your woes are resolved in shortest amount of time.

Google Blog review service

Google Blog review service
Blog review service is an excellent way to create awareness about a website. RobinGupta.com’s Blog Review service is one of the most comprehensive blog review service websites out there.

Hire RobinGupta.com’s Blog Review Service to get fair and useful reviews of your website, products and services along with one-way link building.

This is the age of expression. People like to share their thoughts and find out about others’ views on various topics. One of the most popular uses of blogs has been reviewing products. Various consumer run blogs provide reviews of different products and services. These days, everything, from a movie to a car, cosmetics to electronic gadgets are reviewed on blogs.

Blog review is one of the latest link building services that help a website achieve much more than just one-way links. This service ensures that your customers get complete review of the products and services you offered. The reviews are posted with the website’s link and thus create reliable and permanent one-way links also.
Following are some of the main benefits of Blog Review service:

    * One – way Links: As we have already mentioned earlier, blog reviews are an excellent way to create permanent one-way links. Both main and deep links can be embedded in posts or provided at the end of the review.
    * More Sales: Blog review service can be extremely helpful in increasing sales of a product or service. These reviews can be a good source of information about a product or service and its quality and features.
    * More visitors: The links provided in blog reviews may increase the traffic on the website. It will also get more targeted audience as anybody who reads the blog review, must already be interested in that product or service.
    * Customer confidence: The blog reviews are targeted towards increasing the confidence of customers in the products or services. They talk about the qualities, features and advantages about them and give people the confidence, that the product or service is good and worth buying.
    * Higher search ranking: The increased number of one-way links and visitors helps in raising the ranking of the website.
    * Direct traffic: Blog reviews bring a lot of direct traffic to your website as visitors can simply reach there through a click through link.
    * More exposure: Since, blog reviews are submitted to a wide range of blogs, it bring a lot of exposure to your websites.

How does our blog review help?

Our Blog Review service is targeted towards your customers and we will write it in a manner that appeals to them. Our main motives will be to ensure maximize the potential of each review by adding important keywords and phrases in it, to create make it search engine friendly.

We will then post your blog posts to a number of relevant blogs. We have tie ups with a network of blogs in different categories, like electronics, consumer goods, food products, cars and many more. We ensure that each post is made in only relevant and active blog posts with a huge readership. This will ensure that your blog reviews reach as many people as possible.
Which website can benefit from blog reviews?

Blog reviews can be beneficial for all kinds of websites, which want to create one way links. Any new or old website can post its own review on various blogs. But the biggest benefit of this link building tool is for the websites which sell or lease products and services. Such websites need to create a positive image about itself. Thus, blog reviews are extremely helpful for them.

Following are some of the main features of our blog review service:

    * Well written blogs
    * We offer 3 anchor texts on every blog entry.
    * Wide distribution network
    * Professional writing
    * Search engine friendly blog reviews
    * Informative and interesting reviews
    * Relevant postings
    * Original blog posts
    * Accuracy
    * Punctuality
    * Visible results

We have an amazing team of professionals who know and understand the importance of a good review for your website. They will create blog posts for you that help you get more traffic and better links. The most important part of this tool is the review and we ensure that it’s written in the best possible manner.

Google Article submission

 Google Article submission
Article submission is a great link building tool, which uses article directories to create an extended link building campaign and ensure product and brand awareness, in the process too.

RobinGupta.Com is constantly working towards improving our services and creating a more satisfying experience for our customers. As a part of this, we have perfected our Article Submission services, to give you the best possible results. Our article submission service will not only benefit your link building campaign, but will also create a brand image for your website.
What is article submission?

Article Submission is a link building tool that uses articles directory to create provides one-way links. But besides this, this tool has a number of other benefits. Article submission also works as a guide to the products and services a website is trying to sell.
Most of us are aware of the article submission websites like Ezinearticles, Articlebase, suite101, etc. By submitting articles on topics related to a website, a lot of awareness can be created about it. Articles can talk about the advantages, disadvantages, uses, buying advice and other information about the website. By adding links and hyperlinks to the articles, one can use them as an excellent link building tool.
A good article submission service must follow these few points:

    * Well written articles: The articles should be written in excellent English and free of any grammatical errors. They should also have easy to understand language.
    * Informative: Many article submission websites will try to fool you by creating extremely generic articles that don’t provide any information whatsoever. But, the truth is that if you want a large number of people to read your articles, then these must have a lot of interesting information.
    * Search Engine Optimized: The articles must be optimized to ensure that when a visitor searches keywords related to your website, your articles appear in first few search results.
    * Originality: The articles must be 100% original and have new and updated information. Articles with old or copied content are often rejected by article submission websites.

But the biggest prerequisite of a successful articles submission campaign is that it should be done through a professional and high quality service. There are many article submission services out there which treat article submission like URL postings and submit badly written, generic articles to the websites.

RobinGupta.Com has created an Article Submission service that has all these essential features along with added advantage of our reliability and efficiency.

Let’s have a look at some of the features of Article Submission Services:

    * We will manually submit your article to all Article Sites.
    * Maximum 3 Anchor Texts (Links) are allowed in Author’s resource box (Author Bio)
    * The links that you get are one way and are permanent links for your website.
    * Gambling, Casino and dating Articles (not porno) are Allowed.
    * Professionally written articles.
    * Deep links Url’s are allowed in Author Bio (Any Type of Deep Links).
    * Experience staff that has submitted over thousands of articles.
    * Relevant submission in the right category to provide you maximum results.
    * Search engine friendly submission.
    * On-time delivery & highest approval rate.
    * After completion of job you will get detailed report.

We are not some run-of-the-mill article submission service that provide 2nd grade write-ups in place of articles. We understand your requirements and only deliver the top quality and comprehensive articles. Each and every article is thoroughly proofread, and free of any errors. We submit them to top most article submission websites along with relevant tags, keywords and description.
Hiring our Article Submission Service will have the following benefits:

    * More targeted traffic: We will ensure that your articles are submitted to the websites which have a lot of traffic. This will draw more targeted traffic to your website.
    * Link Building: We will embed your websites link in the articles and description, in right quantity and at right places. These links will work as one-way links to your website. Hence, your link popularity and visibility will increase without making your articles look spammy.
    * Better Awareness: We will include in-depth information about the products and services you are selling on the website. This is especially useful for websites which are selling technical products like electronic products or little known products like disability rehabilitation equipment etc. as the consumers generally like to gather information, before making a purchase.
    * Increase in Profits: Our qualified writers will write informative and interesting articles, explaining the products and services you are selling. This will give confidence to your targeted audience and they will be more inclined to make a purchase. Hence, you will see a considerable increase in your profits.

When it comes to article submission, choosing the right service provider is half the battle won. By hiring us as your Article Submission serve, you can ensure excellent results.

google Content Writing

 google Content Writing
Content is the most important part of a website. RobinGupta.Com offers you an amazing content writing service that will help your website grow and flourish and achieve new heights.

If website designing is the body of a website, then content is the life-blood that flows through it and keeps it up and running. Robingupta.com has hired some of the best writing talents in the country to provide content that’s not impressive, but Search Engine friendly too.

Creating the content for a website can be a tricky thing. One has to gather all the information, decide a tone and voice for the website ensure factual, grammatical and spelling accuracy and above all, it should be original.

With our Content Writing Service, you will never have to worry about any of this. We provide a complete content writing service which will take care of all your content requirements, from A to Z.
We provide:

    * Web pages
    * Articles
    * Blogs
    * Product Descriptions
    * Etc.

Content is one of the basic necessities of any website. You communicate your ideas, views, sales pitch and everything else through it. Obviously, it needs to be the best quality possible, or you website will fail to meet its purpose. No matter how good the design and graphics your website has, if it doesn’t have the right content, it can never grow.

Hence, you must make sure that whatever you put on your website as content, is original, well-written and brings respectability and credibility to it.
Essential qualities of Content

    * Originality: Some website owners try to save few bucks by copying content from two-three other websites. But original content is one of the most important prerequisites of a website. Copied content not only fails to deliver the right message to the audience, but it can also get the website banned or sued.
    * Search Engine Optimized: Website content needs to have the right keywords to make it search engine friendly. The content must include all the relevant keywords at the right place, so that your website gets good ranking.
    * Accuracy: Content that has mistakes in grammar or spellings or has factual errors can deeply hurt the credibility of a website. Thus, it is the responsibility of the writer to check and recheck the content before posting on the internet.
    * Easy to understand: The content should be written in the manner that anybody can understand it easily. A good writer can assure that even the most difficult and technical things are written in the easiest language possible. A website that’s hard to understand or uses big words, fails to get huge amounts of traffic.
    * Informative: Content should be, no doubt, entertaining and conversational. But most importantly, it should be informative. People visit a website to get information and that’s what the content should provide.
    * Right tone: The tone of the website and content should match each other. For example, if a website is targeted towards youth and has a young tone, then content should also be written in the same manner.

Robingupta.com provides you a Content Writing service that has all these essentials. We have a team of talented writers who have experience in writing on almost every topic under the sun.

Let’s have a look at some of the main features of our Content Writing service:

    * Accuracy
    * Originality
    * Professional writing
    * Crisp and to-the-point writing (no redundancy)
    * Easy to understand language
    * Search Engine Optimized
    * Expert Internet research
    * Quick turn-around in shortest amount of time

With our Content Writing service, you will get customized content for your website. We don’t believe in formulaic or cookie-cutter style of writing. Thus, we will interact with you and decide on the number of pages, the amount of content on each of them, the basic information that you would like to provide on each page and the tone of the content.

Our writers do not believe in churning out content like robots. They prefer to completely understand the motive and subject of the website before starting to write content for. The result?

A web copy that helps a website gets enviable search engine ranking in the shortest amount of time.

Monday 20 June 2011

About Site Keywords in Headings


Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.
There are no technical length limits for the contents of the <h1>, <h2>, <h3>, ... <hn> tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (<h1>), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.

About Your Site Keywords in Page Titles


The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.
Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the home page for the http://dog-adopt.net can include something like this: <title>Adopt a Dog – Save a Life and Bring Joy to Your Home</title>, <title>Everything You Need to Know About Adopting a Dog</title> or even longer.

a. Keywords in URLs and File Names


The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.
When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.

3. Keywords in Special Places


Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.



About Site Keyword Density


After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) forkeyword stuffing because this is considered an unethical practice that tries to manipulate search results.

Choosing the Right Keywords to Optimize For

For instance, If you have a site about dogs, do NOT try and optimize for the keyword "dog" or "dogs". Instead you could try and focus on keywords like "dog obedience training", "small dog breeds", "homemade dog food", "dog food recipes" etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.
It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.
The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your inital list of keywords by the Google keyword Suggestion tool, you'll get a related list of keywords, shortlist a couple of keywords that seem relevent and have a decent global search volume.

When choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website. Although narrow keywords get fewer searches they are a lot more valuable than generic keywords because the users would be more interested in your offerings. Lets say you have a section on your website where you give advice on what to look for when adopting a dog. You might discover that the "adopt german shepherd" keyphrase gives you better results than a keyword like "german shepherd dogs". This page is not of interest to current german shepherd owners but to potential german shepherd owners only. So, when you look at the numbers of search hits per month, consider the unique hits that fit into the theme of your site

.

Keywords – the Most Important Item in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your time and money. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all - which are the keywords that you feel describe your site best.

How Search Engines Work


The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results –crawlingindexingprocessingcalculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

Saturday 18 June 2011

2. Differences Between the Major Search Engines


2. Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

Latest SEO News


Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

1. How Search Engines Work


First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawlingindexingprocessingcalculating relevancy, and retrieving.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

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